AD β LEAD β BOOKED β CLOSED
Know exactly which ad made you money.
TraceLever ties every lead, booked appointment, and closed deal back to the exact ad that started it. Built for business owners, SaaS teams, and the agencies that run their ads.
Free to start Β· installs from the HighLevel marketplace
traced end to end
THE QUESTION
You spent $5,000 on ads last month. What did it make you?
Not clicks. Not βleads.β Booked appointments that turned into paying customers.
Most businesses can't answer that - and most agencies can't answer it for their clients. The ad platform takes the credit, the CRM tells a different story, and the truth lives in a spreadsheet nobody updates.
THE ONE THING
You donβt have an ad problem. You have a proof problem.
The moment every lead and every deal shows the ad that started it, spending more stops being a gamble. And nothing else in your marketing matters until it does.
THE PROBLEM
Nobody owns the whole picture
Four tools hold four pieces of the truth, and none of them talk to each other. So a lead who clicked your ad, left, and came back six days later gets logged as "direct" - and your ad gets zero credit.
Knows the click. Not whether it became a customer.
Knows the search. Not what it closed for.
Knows the appointment. Not which ad booked it.
Knows the deal. Can't trace it to a dollar of spend.
The rEVENUE TRAIL BEGINS
Not a dashboard. Proof.
Every lead, appointment, and deal, traced to the ad that started it - first-party, so it holds up as cookies and pixels fall apart.
Anonymous people matched to the Meta or Google ad that brought them — before they ever filled out a form. 22 have become leads so far.
Every deal traced back through each ad click that led to it.
Your ads, explained
Hey — your ads produced 3 closed deals this month, about $18,800 in revenue, from $700 spent. Ask me anything.
Hax only explains your numbers. It never changes your ads or budget.
Example data from a real report, names and numbers adjusted.
FOR AGENCIES
Every client. Every dollar. One view.
Stop sending reports your clients don't believe. Show each one exactly which ads brought in their revenue - and see your whole book in one place.
| Client | Ad spend | Closed revenue | Return |
|---|---|---|---|
| Client ALocal service · HighLevel | $900 | $40,500 | 45× |
| Client BLead-based · HighLevel | $2,400 | $31,200 | 13× |
| Client CSaaS · demos | $5,000 | $28,000 | 5.6× |
WHY US
We're so obsessed with tracking revenue we built a SaaS
TraceLever comes from the team at Hacktics, where we've spent a decade setting up tracking and running ads — and tracked more than $100M in ad-driven revenue for clients.
We got tired of answering "which ads worked?" with a spreadsheet. So we built the tool that answers it.
Live in about a week.
01
Connect it
Install from the HighLevel marketplace and connect your Meta and Google ad accounts. Requires DNS and Tags as well.
02
We check your tracking
TraceLever needs clean tracking to work. We run a free teardown and tell you exactly what to fix.
03
See the truth
Every lead, appointment, and deal traced to the ad that started it - automatically.
β THE FOUNDING BETA
Free for 90 days. For businesses and agencies.
We're opening TraceLever to a small group while we build it out. You get full access and a direct line to us.
β Full access for 90 days - no card required
β A free tracking teardown to make sure your data is clean
β Direct line to the team - no support tickets
β Agencies: connect multiple client accounts
What we ask in return: honest feedback, and permission to share your results (anonymized if you prefer).
Tracking a mess? We'll fix it for you - hire our tracking setup. Rather have someone run your ads? have the ads run for you instead? That's HACKTICSβ
WHO IT'S FOR
Built for anyone paying for ads that should book appointments
Business owners spending $1,500+/month on Meta or Google
Agencies running ads for clients who ask "what's working?"
SaaS teams booking demos from paid traffic
Your leads and appointments run through HighLevel (more CRMs coming)
Not ecom - built for leads, appointments, and deals, not carts.
WHO YOU'D BE WORKING WITH
You deal with the person who built it
$100M+
client revenue TRACKED
I'm Jason. I've spent 10+ years on the agency side, setting up tracking and running ads for everyone from local service businesses to SaaS companies. I helped build the marketing engine behind CompanyCam, and I've managed multiple 7-figures in ad spend through HACKTICS and helped clients generate over $100M+ in tracked revenue.
After all that spend, I still couldn't show a client which ad made which deal. The ad platform took the credit. The CRM told a different story. The truth lived in a spreadsheet nobody updated. Nothing out there followed a lead from the ad, to the calendar, to the closed deal. So I built TraceLever.
You deal with me directly. Not a rep. Not a chatbot.
FAQ
Straight answers
What does TraceLever cost?
Nothing for 90 days, and no card. After that you can keep it on a paid plan or walk away.
Do I need HighLevel?
For now, yes - it's how TraceLever sees your leads, appointments, and deals. If you run a different CRM, join the beta anyway and tell us which one.
What if my tracking is broken or missing?
That's common, and it's why every beta starts with a free teardown. We'll show you what to fix. You can fix it yourself, or have us do it.
What's a "traced visitor"?
An anonymous visitor we've matched to the ad that brought them, before they fill out a form. When they later become a lead, their whole journey is already attached.
Does TraceLever change my ads?
No. It reads your data and shows you what's working. Nothing changes in your ad accounts. Although we have some fun roadmap items here for you :)
I'm an agency. Can I use it for multiple clients?
Yes. Connect each client's HighLevel sub-account and see them all in one view.
Stop guessing which ads
made you money.
Join the free beta and see every ad dollar traced to real revenue.
TraceLever - the ad-to-revenue tracking tool from the team at HACKTICS